Why are Infomercials so Popular?

Infomercials are a reliable way to gain exposure for a product. As seen on TV infomercial products have always been popular amongst consumers. Infomercials provide a large amount of TV exposure for their products, and when a consumer sees an item on TV they distinguish it as a successful brand. Infomercials hold a viewer's attention for an extended amount of time so they can hear all the details about the product, as opposed to commercials where the viewer only sees 30 seconds of it and easily forgets as it is mixed with so many other commercials.

 

Client Infomercials