CNN - Why Informercials Work!
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Infomercials are a reliable way to gain exposure for a product. As seen on TV infomercial products have always been popular amongst consumers.
Infomercials provide a large amount of TV exposure for their products, and when a consumer sees an item on TV they distinguish it as a successful brand.
Infomercials hold a viewer's attention for an extended amount of time so they can hear all the details about the product, as opposed to commercials where the viewer only sees 30 seconds of it and easily forgets as it is mixed with so many other commercials.
Once a product has been aired, it immediately becomes more noticeable to people whenever they see it. Products shown are generally unique, and have special qualities which are demonstrated throughout the infomercial.
nfomercial items have proven to be popular because the viewer can see the strengths of the product.
