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Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.


Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often improved customer service. Additionally, social media serves as a relatively inexpensive platform for businesses to implement marketing campaigns.


Social networking websites allow individuals to interact with one another and build relationships.

No one can guarantee 10 million pageviews, but most of the time the content people share isn't random. 


Social Media has disrupted quite a few fields, it has become an integral part of many of them such as journalism and marketing. The professionals in these fields have had to adapt or perhaps perish. Everybody has a different way of using social media. Let us help you find yours...


Marketing Information Package
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